SNS in 2025: A Year of Momentum, Identity and Community

2025 was a year of becoming. A year when .sol identity scaled, matured and spread across the Solana ecosystem. From record registrations and booming aftermarket activity to integrations, new products and a community that showed up like never before - SNS grew with purpose, energy and vision.

Let’s take a look back at what shaped the year and what’s coming next.

Stats Roundup: Momentum That Didn’t Reset

In 2025, identity on Solana accelerated. Every metric tells the story of adoption scaling faster than ever before:

• Registrations: +218% YoY
• Unique registrations: +164% YoY
• Q3 2025 registrations alone: +186% QoQ, our fastest quarter yet

Over 187,000 new .sol domains were registered in 2025, with users choosing .sol over long addresses to make their mark on-chain. From personal wallets to projects, each new name expanded the network and fueled ecosystem activity.

The aftermarket mirrored this momentum:

• Secondary sales volume: 1.01M USD
• Increased activity across both rare and common names

Standout domains made the leaderboard unforgettable:

• melaniatrump.sol - 47,000 USD (2nd most valuable)
• jew.sol - 40,708 USD (3rd most valuable)
• nyc.sol - 20,392 USD

The top categories captured the bulk of trading and volume:

• 3 Letters - 213K USD
• 3 Letter Dictionary - 106K USD
• 999 Club - 96K USD

2025 showed what happens when adoption, identity and community all accelerate together: the ecosystem buzzed with activity, making on-chain identity unstoppable.

Major Integrations: .sol Everywhere

2025 was the year .sol identity followed users everywhere. With 70+ integrations, .sol names became usable, connected and omnipresent across Solana. Most activity happened in DeFi, wallets and infrastructure, turning .sol names into functional and social identity.

Notable adoption highlights:

• MetaMask now allows sending and receiving with .sol
• Solflare, MadLads, MonkeDAO launched subdomain registrars so communities could claim names and represent themselves
• Webhash enables anyone to launch a website on their .sol
• Farcaster launched an SNS mini-app
• Heliuslabs's Orb lets you search wallets and on-chain data using .sol
• cherry.fun allows direct messaging to .sol domains

Cross-chain growth also took off. SNS and SuiNS let Solana and Sui users claim matching identities for free, expanding identity interoperability.

In 2025, .sol names traveled with users, connecting identity and action, and set the stage for even more integration and adoption in 2026.

Rebrand, $SNS and LFG: A New Era

2025 was a turning point for SNS, combining a rebrand, a new platform and the launch of $SNS with a community-powered campaign.

Rebrand & SNS V2 Launch:

• Redesigned platform with faster performance, improved UI and better tools for managing .sol identity
• Dotso, our mascot, arrived as well to make names fun and social

$SNS Token & Genesis Airdrop:

• 2B $SNS tokens (20% of total supply) distributed to early .sol holders and partners
• Over 275,000 wallets eligible, recognizing the community that built SNS

LFG Campaign:

• 110K+ participants
• 160K+ new domains registered
• 30+ new partnerships
• 20% of total $SNS supply earned by participants

The campaign energized the ecosystem: new users joined, communities formed and builders leaned in. 2025 leaves us with a thriving, collective .sol identity.

Community Roundup: Global Connection

SNS community stepped onto the global stage this year.

• 40+ events worldwide: Hong Kong, Abu Dhabi, Dubai, Denver, Istanbul, Cape Town, Da Nang, and more
• University workshops: GREED Academy, SZUBA, Monash University Malaysia, APU, DUT, Network School and more
• Ambassador program launched: Reps ran local SNS accounts, hosted workshops, created content and onboarded new users
• The Kitchen livestreams: 20+ episodes, 1.5K+ concurrent viewers at peaks, including an IRL edition in Bangkok
• Voting and feedback: 34.6M $SNS votes cast on a key proposal and a new feedback board lets community ideas move from concept to reality

The energy, creativity and participation this year inspired growth, adaptation and collaboration across the ecosystem.

Looking Ahead: 2026 and Beyond

2025 was a year when the foundation for a thriving, global .sol ecosystem was built and the momentum is just getting started.

In 2026, expect:

• Continued ecosystem growth and new integrations
• More ways for communities to connect, vote and shape the platform
• A smoother, more engaging trading experience for .sol domains
• The evolution of identity across platforms and chains

Thank you to everyone who made 2025 extraordinary. Your energy, ideas and participation shaped SNS and .sol identity into something remarkable. The journey continues, and we can’t wait to build the next chapter with you.