SNS Endorses the Solana Foundation’s .sol gTLD Application

SNS formally endorses the Solana Foundation’s application to ICANN for the .sol generic top-level domain (gTLD).

If you hold a .sol, this is for you.

This matters because .sol has the chance to move from a crypto-native identity into the global internet namespace, an opportunity that has not been available since ICANN’s last application round in 2012.

You picked up a .sol because Solana moves, and you wanted to move with it, with your name across your wallets, your apps, your whole on-chain life. Hundreds of thousands of people made the same choice and turned .sol into one of the most recognized identities on Solana and in crypto.

That’s where we start, and the bigger opportunity is still ahead.

Today, .sol primarily works through crypto-native integrations. It is not yet a DNS root-zone domain ending that the broader internet can treat like .com, .org, or .site.

If the Solana Foundation’s ICANN application is successful, .sol could begin the path toward becoming an internet-native domain ending, one that can be recognized beyond wallets and dApps, across the broader systems people already use every day.

For .sol holders, that means the name you chose could reach beyond Web3. For builders, brands, wallets, apps, and the broader ecosystem, it means Solana identity could become part of the internet people already use every day.

The latest era of this industry was about whether any of it worked. That’s settled.

The next era is about whether what we’ve built works everywhere, beyond our own apps and wallets, on the open internet where the next billion users already are.

This is what we’ve come to believe above all else: distribution is everything. The value of an identity is set by how far it travels. A name that works in one place is a feature. A name that works everywhere is a standard.

That is why this moment matters.

If successful, .sol would not just be a Solana name. It could become part of the internet capital market, connecting wallets, apps, users, brands, and the open web.

ICANN is the organization that coordinates the global domain name system, the system that makes internet endings like .com, .org, and .site work across the web. A generic top-level domain, or gTLD, is the part of a web address after the final dot.

More than a decade ago, ICANN opened a major application round for new gTLDs. That 2012 round led to more than 1,200 new gTLDs being delegated into the internet’s root zone. The current round is the first major application window since then.

The ICANN process is multi-stage, and no outcome is guaranteed. But for .sol, this is the opportunity to move from a crypto-native identity toward the broader internet.

This is why SNS is rallying the .sol community behind the Solana Foundation’s ICANN application. We’re excited to work closely with the Solana Foundation on the path forward for current .sol holders, the SNS community, and the broader Solana ecosystem.

This statement reflects SNS’s views and its support for the Solana Foundation’s .sol gTLD application.  It does not guarantee any outcome of the ICANN process and should not be construed as legal, financial, or investment advice.